Silver Spring, MD/ San Bruno, CA – Discovery Communications and YouTube announced the debut of nine YouTube channels, featuring a collection of clips from Discovery’s family of network brands. Tailoring content to the global YouTube community, Discovery will also roll out a series of targeted international channels showcasing localized and native language content for specific regions around the world. The partnership also includes a number of program promotion initiatives designed to tap into YouTube’s engaged community and drive viewers to Discovery’s networks. Josh Freeman, executive vice president, digital media, Discovery Communications says, “Our partnership with YouTube is a significant step in the company’s strategy to expand the global reach of our content on the web and draw new viewers to our networks.” Discovery will also launch localized YouTube Channels featuring content from Discovery’s international brands and programming from several regions including the UK, Europe, Latin America and Asia. The Channels offer a selection of short-form content, including program segments, outtakes, and behind-the-scenes clips, as well as original short-form content produced expressly for digital properties.
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