Singapore – The Asia Television Forum 2008 (ATF) is scheduled to take place at the Suntec Convention Centre from 10-12 December. Organisers say that with more demand from viewers for international programming content, notably in new media formats, content sellers have noted that Asian territories are becoming more receptive to buying from international content providers. With ATF 2007’s record-breaking US$62.7 million worth of content distribution deals made during the show, this year’s ATF 2008 will continue to serve as ‘the TV broadcasting and new media content marketplace to reach Asian Pacific buyers’.