Hong Kong – TVB Pearl, TVB.COM and The Walt Disney Company’s Disney-ABC International Television announced a landmark agreement to make a selection of ad-supported US network series available on TVB’s’CatchUp TV’ service for viewers to enjoy on-demand, free of charge. This deal is the first of its kind for both companies in Hong Kong and Asia. Through’CatchUp TV’, a number of popular US series will be available for viewers to enjoy for free, just 12 hours after the TV broadcast. The first show which opened on’CatchUp TV’ is the ABC Studios-produced new drama series Dirty Sexy Money which premiered July 17 on Pearl. Other dramas include the latest seasons of Lost, Desperate Housewives and Brothers & Sisters. All episodes will be available for streaming on pearl.tvb.com for four weeks after the telecast. Rob Gilby, senior vice president and managing director of Disney-ABC International Television (Asia Pacific) said, “We’re delighted to be expanding our relationship with TVB into the digital media space by bringing our hit US series to Hong Kong viewers in a free ad-supported online model for the first time by any US studio in the region.” He added, “We understand that viewers today want complete flexibility and choice in how and when they watch their favourite shows. This deal is another step to helping them stay connected anytime.”
Ad – Before Content
Related Articles
- LUX And MX Player Partner To Challenge Outdated Sexist Scenes With An Innovative Campaign ‘The End’
- CAKE signs deal with ITVX on animated comedy adventure The Guava Juice Show
- Ricky Ow Joins Viddsee’s Board of Directors, Enhancing the Entertainment Platform’s Strategic Vision
- PubMatic partners with Nova to transform social posts into ads for any digital channel
- PlayBox Neo Highlights Latest Advances in Smart Media Playout at April 2024 NAB Show
- Taiwanese Documentary On the Train to premiere in Japan