London – Sony Pictures Entertainment (SPE) has successfully acquired control of the Dutch entertainment company, 2waytraffic. The acquisition gives SPE new capabilities in the global light entertainment market, which includes games, variety and reality shows, and gives SPE one of the largest gameshow portfolios in the world. The offer from SPE to acquire 2waytraffic was for an initial cash consideration of £114.3 million (US$223million). “The acquisition of 2waytraffic is part of our strategy to expand global production and distribution of light entertainment content,” said Michael Lynton, chairman and CEO of SPE. “This opens the door to new content for us, and brings to our business a solid distribution infrastructure, strengthening our position for an efficient roll-out of formats internationally.” Kees Abrahams, Chief Executive Officer of 2waytraffic, will continue to lead 2waytraffic, which becomes a subsidiary of SPE. He will report to a board comprised of executives from 2waytraffic and SPTI. Based in Hilversum, the Netherlands, 2waytraffic creates, produces, licenses and distributes light entertainment content across television, mobile and digital platforms. 2waytraffic has a strong portfolio of television formats, including You Are What You Eat, Take It Or Leave It, Brainiest and That’s The Question as well as Who Wants to Be a Millionaire?