Kuala Lumpur – MEASAT Satellite Systems Sdn. Bhd. (MEASAT) and National Geographic Channel Asia have announced an agreement for the National Geographic Channel HD and 2 other standard-definition channels, National Geographic Channel and Nat Geo Wild to be distributed to payTV operators across Asia Pacific, the Middle-East and Africa via the MEASAT-3 satellite on the PCM (now GlobeCast Hong Kong) HD MCPC platforms. The 24-hour National Geographic Channel HD in Asia Pacific is currently available in Singapore and Hong Kong on StarHub and PCCW nowTV services. Zubin Gandevia, managing director and executive vice president of National Geographic Channel Asia said, “National Geographic Channel HD has redefined the way our viewers explore the world on television in Asia Pacific. Broadcasting high-definition channels typically requires more transmission capacity and higher level of compression technology as compared to standard-definition channels. Our partnership with MEASAT has given us the technical advantage to introduce our high-definition channel cost-effectively and rapidly across Asia Pacific, India, the Middle East and Africa.” Launched in 1997, the standard-definition National Geographic Channel is currently available to over 57 million homes across Asia Pacific. Nat Geo Wild first launched in 2006 and is currently available in Singapore, Hong Kong, Thailand and the Philippines.