Singapore/Mumbai – Broadband Internet service provider IOL Netcom has launched India’s first on-demand IPTV service in Mumbai, Kolkata and Bangalore, available to more than 250,000 subscribers, using Verimatrix’s content security technologies. IOL Netcom is expecting the expansion of content delivery options to PC to help customer acquisition, reduce installation resources and fulfill the entertainment on-demand promise. Premium content including movies from IOL Netcom’s on-demand movie library and 150 broadcast channels is being offered in MPEG4 format to subscribers’ home PCs through Verimatrix’s ViewRight PC Player, an independently-audited and secure PC player for IPTV. ViewRight is an integrated component of Video Content Authority System (VCAS) deployed by IOL Netcom to provide IPTV content security and revenue protection on a similar level as dedicated set-top box (STB) equipment. IOL Netcom is also deploying Verimatrix’s VideoMark user-specific, forensic watermarking technology with the ViewRight PC Player to ensure pirated copies of the content recorded via analogue means can be traced to the user.