Redwood City, California/Singapore – Electronic Arts Inc. and Massive Inc., a wholly owned subsidiary of Microsoft and a network for video game advertising, have agreed to a two-year extension of their agreement to offer dynamic in-game advertising for EA video games. The new international agreement covers advertising in games for the Microsoft Xbox 360 platform and exclusive rights to a majority of EA’s PC products. EA will extend the participation of current titles in the Massive network and add new games over the two-year period of the deal including the next two editions of EA SPORTS franchises Madden NFL football, NBA LIVE basketball, NASCAR racing and NHL hockey. Massive will continue to be the exclusive in-game ad network for PC and Xbox 360 platforms of EA’s racing franchise Need For Speed, including current titles Need for Speed Carbon and Need for Speed ProStreet. Massive is also working with marketers to incorporate dynamic advertising into another EA racing title, Burnout Paradise.