Melville, New York – Malaysian multimedia conglomerate Media Prima Berhad has acquired a Chyron LEX2 graphics system for its digital terrestrial television brand, Natseven TV Sdn Bhd (ntv7). ntv7 uses an appointment-based programming concept where shows are treated as products under relevant brands, and are defined in categories based on who watches what and when. Automated via an intelligent interface from OmniBus, the Chyron single channel LEX2 provides ntv7 with graphics for programme promos, programme ratings and emergency public announcements. This installation adds to the Chyron graphics that Media Prima is already using for two other TV stations TV3 Prime News and the 8TV network. The conglomerate also owns one other TV station, 9TV, a radio station, as well as publications and outdoor advertising businesses in Malaysia.