New York – CBS Consumer Products has appointed FremantleMedia Enterprises (FME) as its exclusive licensing agency for Australia and New Zealand. FME will build merchandising programs for CBS’s signature brands including current franchises Star Trek and Australia’s Next Top Model and classic library properties such as Happy Days, Brady Bunch and Beverly Hills 90210. Liz Kalodner, Executive Vice President and GM for CBS Consumer Products said, “The new partnership will combine CBS’s iconic TV portfolio with FME’s retail and market expertise. Together, we will create new lifestyle consumer product programs that engage fans across Australia.”
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