Singapore – Lotus Channel, targeting women aged 25-45, is looking to roll out in Southeast Asia first, followed by South Asia and North Asia – excluding China and Japan. Gregg Creevey, one of the channel’s founders along with May Lee and other unnamed partners, says the 24-hour linear Lotus Channel is looking to launch in the second quarter of 2008. Creevey says the channel is sourcing between 700-1,000 hours of content, across various genres, to mirror the demographic’s multi-genre viewing habits. Carriage deals will be announced much closer to launch, “active negotiations” are underway.
Ad – Before Content
Related Articles
- Sky Documentaries reveals the official trailer for original feature documentary, Becoming Madonna
- Fremantle, Abot Hameiri, IZZY, and YES partner to take Kugel global
- Turbozaurs expands to Brunei and Myanmar
- BBC World Service and CBC unveil new true crime podcast The Con: Kaitlyn’s Baby
- TVU Networks Welcomes Mike Cronk as Vice President of Strategy
- OneGate Media launches Spanish Crime AVOD YouTube Channel, Crime Para Mí