Sydney – The Nine Network/Microsoft joint-venture ninemsn has unveiled The Fix, a new entertainment and celebrity gossip site (thefix.com.au) which integrates the portal’s music, TV guide and movies sites as well as serving up celebrity gossip from Australia and around the world. “The point of difference with The Fix will be the combination of our exclusive editorial content, guest experts and our partnership with the world’s largest producer and distributor of entertainment needs, the E! Network,” said ninemsn Director of Marketing Tony Thomas. “We know that our audience don’t take celebrity too seriously so neither will The Fix.” In late September, ninemsn launched the first phase with its Celebrity Fix site, which had more than 700,000 unique visitors in October. Collectively, the ninemsn network of sites attract more than 8 million unique visitors per month. Local media reports suggest the company has told media buyers it’s confident The Fix will eventually generate 2.4 million visitors per month; ninemsn declined to verify that number.