Power has appointed Mark Dineley to the new role of Vice President of Digital Media, responsible for creating the global digital strategy for Power’s international drama content across new and emerging platforms to exploit new media revenues. In addition to new on demand platforms offered by digital terrestrial and cable networks, Dineley will explore IPTV, VoD, the Internet, PC and mobile platforms. Dineley was formerly Vice President of International Media Sales at Power where he was responsible for advertising funded acquisition deals across international territories and liaison with advertising and media clients to finance programme packages for global TV networks. He will continue to oversee advertiser-funded acquisition deals across old media and will adapt them for digital media business models.