Seoul – Korea’s third-largest fixed-line operator, LG Dacom, has further intensified competition by becoming the market’s third IPTV service provider. LG Dacom’s broadband-based internet protocol television, dubbed ‘myLGtv,’ is available through a bundled product, which also includes broadband Internet access and a telephone service. The broadband service is offered by LG Dacom’s subsidiary, LG Powercom. The company said its packaged product provides more HD content than its rivals, and is as much as 15 percent cheaper than those provided by KT and Hanarotelecom. The company has started its IPTV service with 3,000 programs; looking to expand its content to more than 20,000 by the first half of 2008. Its two rivals have already begun preliminary IPTV services including video-on-demand. Full IPTV, including real-time broadcasting, was unlicensed under Korean law, but after three years of haggling in the National Assembly, it gained parliamentary approval in November. Hanarotelecom is ahead of KT in the IPTV market. Since its inception in 2006, Hana TV has attracted 660,000 subscribers while dominant fixed-line carrier KT lured 230,000 subscribers to its Mega TV service. KT is the nation’s broadband market leader with 44.5 percent market share and 6.52 million subscribers, followed by Hanarotelecom with 25.2 percent market share and 3.69 million subscribers as of end October 2007. LG Telecom has an 11.1 percent market share with 1.62 million subscribers.