BBC Worldwide has appointed Joyce Yeung to the newly created role of Senior Vice President, Global TV Sales, Asia, to lead the company’s content distribution activity across TV, DVD, digital platforms and licensing. Yeung will join BBC Worldwide in 2008. Based at BBC Worldwide’s Hong Kong office, Yeung will lead an overall sales team of 24 including the Tokyo sales force, supported by the Asian management comprising Katsuhiko Waza in Tokyo and Pierre Cheung, Linfield Ng, Maggie Wong and Helen Wong in Hong Kong. Yeung was formerly VP Sales and Business Development, Asia Pacific at Sparrowhawk Media, and Executive Director for Disney-ABC International TV Sales in Asia before that. Yeung’s SVP appointment is BBC Worldwide’s second in the region, following Christine Leo-McKerrow’s appointment as SVP Asia Pacific for Global Channels.