THE Direct-to-Home market in India has fewer than five million subscribers, a miniscule percentage of the nation’s 112 million TV households, of which approximately 68 million have access to cable and satellite. But DTH penetration is widely expected to accelerate, driven by fierce competition between the market leader Dish TV India Ltd. and Tata Sky Ltd., the co-venture between the Tata Group and Rupert Murdoch’s STAR, and the arrival of several new entrants next year.The most optimistic predictions by industry executives put the number of DTH subscribers somewhere between 25 million- 30 million by 2015.Incumbent Dish TV signed up 278,000 new subscribers during the quarter ending Sept. 30 2007, lifting total customers to 2.4 million. That represents a whopping 68% share of the DTH market, according to Dish TV officials.