Mumbai – Viacom Inc. and Network18, through Group company Global Broadcast News, have formalized Viacom18 Media Pvt Ltd, their 50:50 JV in India. Plans for Viacom 18 were announced in May 2007. Viacom18 includes TV, film and digital media content across various brands as well as consumer products, and will be managed by a six-member Board with equal representation by Viacom and Network18. Viacom18 will launch a new Hindi-language general entertainment channel in India early 2008 to offer original, locally produced programming, acquisitions and content from MTV Networks. The JV will also operate MTV Networks’ local networks including MTV, VH1 and Nickelodeon India. A suite of niche channels from the MTV Networks portfolio and new brands will be launched by Viacom18 in the near future. Digital media content across all television brands will be developed and distributed to Indian consumers. The JV will also syndicate MTVN programming and newly produced content.