WHEN the CASBAA Convention 2007 commences October 30 till November 2, at the Hong Kong Academy for the Performing Arts, this year’s agenda is all about content. “The relationship between content, carriage, customers and revenue is indivisible,” said Marcel Fenez, the chairman of CASBAA. “There is now a deeper industry-wide recognition that whether the platform is cable, satellite, broadband, mobile or any other delivery mode consumers ultimately pay for the images on screen.” But while content is indisputably key, the topic also begs two very important questions. With the proliferation of new delivery modes and business models, how will viewers choose to consume their content of choice? And with a slew of new channels on the horizon in Asia, is their sufficient cost-effective ‘shelf space’ in the region? According to CASBAA, with the need to maximise viewership and revenues in a world of proliferating channels, the delineation of quality niche products is gaining ever greater relevance.