Kuala Lumpur – Sportfive has agreed a TV deal with Japan’s NHK to show weekly free-to-air coverage of the Barclays Premier League (BPL) soccer. NHK was the first broadcaster in Japan to deliver sports programming to the public. Under the deal, NHK will air BPL matches for the next three seasons. “We are very happy with NHK adding the matches of England’s top football league to their prominent sports content”, says Lars Heidenreich, Managing Director of Sportfive Asia. “Thanks to this cooperation, Japan’s many BPL fans will be able to watch their favourite Premier League clubs on free-TV.” “We remain very satisfied with Sportfive’s distribution of our rights in an important market,” explains Richard Scudamore, Chief Executive of the Premier League. “We welcome NHK to our circle of broadcast partners and are looking forward to working with them over the next three years.” NHK will compliment J Sports’ cable and satellite TV coverage of BPL in Japan. J Sports concluded a three-year deal with Sportfive Asia at the beginning of the season.
Ad – Before Content
Related Articles
- Mandarin Series BREEZE BY THE SEA, helmed by Peter Ho, starring Bolin Chen and Puff Kuo releases First Look
- Samsung TV Plus brings SURFER FAST Channel to surfing enthusiasts in Australia
- DDish TV LLC Chooses PlayBox Neo Channel-in-a-Box for Broadcast Network Expansion
- JioCinema set to redefine subscription market with launch of Premium Plans
- Telecom and pay-TV services revenue in Japan to increase at 2.1% CAGR over 2023-2028, forecasts GlobalData
- UKTV has announced the commission of the brand-new series, Mudtown, for its leading crime drama channel, Alibi.