Singapore – CNBC has expanded significantly in Asia Pacific this year, boosting local programming, with a 10% growth in personnel and adding 2 million more households in the Asia Pacific region. Having re-launched the business day programming schedule, CNBC Asia created five new shows, increasing Asia Pacific programming to 9.5 hours every business day. The business news network has also established a bureau in Sydney, launched a new suite of mobile products, established a partnership in Korea with Digital Chosun, and strengthened cooperation with news organizations ANC in the Philippines and Nikkei in Japan. Jeremy Pink, President and Managing Director, CNBC Asia Pacific, said such partnerships, whereby the news organizations contribute segments to CNBC programming, are one of three ways he envisages further growth in 2008. Pink also sees significant opportunities in the digital and non-traditional TV environment, as well as further content localization.