Sydney – Yahoo!7 and Bebo today unveiled an exclusive strategic alliance to provide display advertising, integration of popular Yahoo!7 products and the delivery of entertaining media. Under the agreement, Yahoo!7 will sell Bebo’s display advertising in Australia, reaching an estimated 1.4 million users and doubling Yahoo!7’s ad impressions. It’s the first agreement of its kind with a social networking site in Asia Pacific, according to Yahoo!7. The partnership will consist of three major components in the selling and serving of display advertising and engagement marketing campaigns; integration of Yahoo!7 Search and Yahoo!7 Answers; and embedding Yahoo!7’s video player into Bebo to deliver media content from Channel 7. They said advertisers will benefit from the partnership by combining Bebo’s community with Yahoo!7’s insights and track record in reaching online audiences. The two companies’ combined audience registers more than 1.2 billion page views a month.