Hong Kong- Asia Television (ATV), main rival of Television Broadcasts Ltd (TVB) in Hong Kong, has unveiled a new logo and programs in a bid to win more market share and younger audiences, especially 14-35 year-olds whom advertisers are targeting. ATV’s new bright orange logo has replaced its tri-colored label, while local press reported the broadcaster will offer one in-house produced, primetime series each weeknight, totalling 260 hours of original programming a year. ATV will also introduce some 20 variety shows with celebrity hosts to provide entertainment news, film critique, stand-up comedy as well as travel and leisure documentaries. ATV’s resurgence follows an influx of a reported $HK100 million in investment from sources including Mingly Corp Chairman Payson Cha Mou-sing, his brother Johnson Cha Mou-daid and former TVB Managing Director Louis Rajkumar Page, who took a 47.6% stake in ATV on June 5. Board members have also been changed since June with Page and former TVB General Manager Ho Ting-kwan among the new members.