London – BBC Worldwide, the BBC’s global commercial subsidiary, will introduce advertising on a new BBC website, bbc.com, for users from outside the United Kingdom. Advertising revenues will be reinvested both in BBC News content and in developing new services for international audiences. Some coin will be used to fund the launch of a Natural History website and to provide access to the BBC’s programme archive Responsibility for the news pages on the site remains with BBC News. BBC Worldwide will co-venture with BBC World covering the news, sport and weather segments of the site. BBC World will receive payment for its editorial, audience and advertising expertise and on-air cross-promotion. There will be “robust” editorial safeguards to maintain the quality and integrity of content on the site.