Koreans love watching Korean dramas, sitcoms, variety shows, soccer and other sports, and movies – regardless of the size of screen. In general, programs that are popular on free-to-air TV are also the ones that consumers are devouring on mobile appliances and via V0D. Korean dramas are the most popular on-demand selections, together with children’s programs and Hollywood movies, according to Suran Seong, Seoul-based senior analyst for research firm Ovum. Each of the major terrestrial broadcasters, Korean Broadcasting System (KBS), Munhwa Broadcasting Corp. (MBC) and Seoul Broadcasting System (SBS) screens on average around 15 hours of local drama per week.