Hong Kong– The CASBAA Sports TV Forum in Beijing held Aug. 24 highlighted potential business opportunities for sports TV in China. Themed “All-win with the Olympics”, the Forum was hosted by the State Administration of Radio, Film & Television (SARFT) and co-organized by CASBAA and China International Television Corporation (CITVC), the commercial arm of state broadcaster CCTV. More than 300 reps of Chinese and European sports bodies, sports TV networks and sports management teams discussed how sports TV can benefit the broadcast industry and economic development in China, as well as the synergies between sports leagues and pay-TV. Speakers were drawn from the Beijing Olympic Broadcasting, SARFT, CCTV and CITVC. The event was keynoted by Jiang Heping, Managing Director of CCTV Sports Centre, followed by Jiang Xiaoyu, Executive Vice President of the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG), Lee Won-Kun, Executive Vice President of KBS, Zhou Yi, General Manager of Office of Olympic Affairs of China Mobile and Richard Dorfman, General Manager of the Department of Media and Broadcast of A1 GP.