London/Singapore – BBC Worldwide has upped Garry Sinclair to Global Channels’ Vice President, Creative, based in London, with Gus Gordon becoming Creative Director, Global Channels Asia-Pacific, based in Singapore. Reporting to Darren Childs, Managing Director, BBC Global Channels, Sinclair’s strategic role, effective immediately, includes developing and maintaining the brand identities of all BBC Worldwide global channels, as well as overseeing the on air creative elements as the new BBC-branded portfolio of channels launch around the world. Reporting to Christine Leo-McKerrow, Senior Vice President, Global Channels Asia-Pacific, Gus Gordon is responsible for creating the on-air presentation and branding activities for BBC Global Channels Asia-Pacific’s portfolio of new channels: BBC Knowledge, BBC Lifestyle, BBC Entertainment, CBeebies and BBC HD.