Mumbai- UTV and Malaysia-based Astro Measat rolled out brand Bindass on July 18, India’s first local 360° leisure and entertainment brand for youth comprising TV channels, mobile, web, gaming, merchandising, retail and nationwide on-ground events. Highlighting the launch was ‘Bindass Space Yatra’, a nationwide hunt for India’s first passenger on the RocketPlane XP commercial flight into space. According to Bhaktiani, spokesperson of Rocketplane, it’s the first time the company has partnered with an Indian brand to offer individuals a chance to fly into space.