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Discovery and STB partner to showcase Singapore

June 4, 2007 by TVA Editor

Singapore – Discovery Networks Asia and the Singapore Tourism Board have partnered to promote ‘Uniquely Singapore’ to a potential 40 million homes across Asia Pacific on Discovery Travel & Living from May until the end of the year. Globe Trekker host Megan McCormick was in town to front a new campaign that showcases Singapore as a premier destination. Ken Low, Assistant Chief Executive (Brand & Communications), Singapore Tourism Board, said: “This partnership between the Singapore Tourism Board and Discovery Networks Asia presents an excellent platform to showcase Singapore as a leisure destination with many unique and exciting experiences for visitors to discover. Through Megan’s eyes we enter beneath the surface and uncover the richness that is Uniquely Singapore – a city that offers a wonderful blend of rich traditions and multi ethnic cultures within a fun, vibrant and cosmopolitan environment.”

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