Seoul- Pandora TV, Korea’s largest video-sharing site, has raised US$10 million, led by DCM, a Silicon Valley-based venture capital firm, to expand its service offerings and finance further build-out of its network infrastructure. Founded in 2004, Pandora TV has shown consumers, media players, mobile service providers and advertisers that UCC video can drive revenue across the media mix, Media Partners Asia said in its analysis of the company. According to KoreanClick, UCC sites gained a 35% share in the video-sharing service market in Q1 2007, up from just 11% last August. Panadora’s share doubled from 9% to 18%, gained at the expense of online streaming video services from the major terrestrial broadcasters KBS, MBC and SBS. However a survey by the Korea Copyright Protection Centre reveals that more than 80% of UCC video is distributed illegally in Korea.