For the Hollywood majors, these are the best of times in Asia-Pacific, both as a distributor and, increasingly, as a producer of local content, either solo or as joint ventures. Sales to cable and satellite channels are booming, although securing primetime deals with many of the major free-to-air broadcasters in the region is as elusive as ever. And while the business of selling programming to new media platforms is relatively small potatoes, it’s incremental revenue for the distributors—with plenty of upside as those platforms become more entrenched. “The outlook for program sales in Asia is extremely optimistic. The expected growth of both traditional and new media platforms promises increased returns, as does the outlook for many of the region’s developing economies, particularly India,” says Malcolm Dudley-Smith, Executive Vice President, International Sales & Business Development, Warner Bros. International Television.