Shanghai- eWorld Interactive has completed the acquisition of privately-held multi-media production house Mojo Media Works, after launching its bid in February. Mojo will be the exclusive content developer and programmer for the broadcast channel at eWorld’s portal www.17dian.cn, and it will design and implement the advertising plan for www.eworldchina.cn, utilizing its expertise and access to major firms such as Mindshare, Starcomm and OMD to deliver advertising to the site. Mojo has produced three shows for Shanghai Media Group, China’s second largest broadcaster: The Danny Way Great Wall Jump, sponsored by Quiksilver; The Wo Xing Wo Show, sponsored by Lycra; and The Winner, sponsored by Shui On Group. Currently it’s in pre-production on the CBS Paramount format of America’s Next Top Model, China’s Next Top Model. It also has strategic partnerships with OpenTV, a U.K. based interactive software developer of consumer participation products, and TVCompass, the developer of a second screen Wi-Fi television remote control which delivers advertising and value-added services to the living
Ad – Before Content
Related Articles
- The Read Sea International Film Festival announces Spike Lee as President of Jury for 2024 edition
- Pixotope Launches Revolutionary AI-Powered Graphics Integration Tool for Broadcast Industry
- Prime Video Launches Channel K, the Premier Destination for Korean Entertainment, as an Add-On Subscription
- Cowshed Collective to produce new Sidemen reality series INSIDE season 2 for Netflix
- Romania acquires Global Agency’s newly launched format Celebrity Dreams
- Talpa Studios and Spektr launch creative partnership with debut format 3 Minutes of Fame