Sydney- Panavision Australia, the market leader in renting camera systems for films, television and commercials, has acquired digital rental company Broadcam. The acquisition enables Panavision Australia to expand into the digital rental equipment business.

“This is another step forward in Panavision’s strategy of diversifying our local rental business into the growing HD requirements of our clients,".said Martin Cayzer, Managing Director Panavision Australia.

Bob Beitcher, CEO and President of Panavision, noted, “Along with the acquisition of Plus 8 Digital in North America, bringing Broadcam into the Panavision family reflects our continued  significant investment in third party and proprietary HD gear, including our own Genesis®™ camera. It further demonstrates our global commitment to new capture formats and our clients that use them."

Panavision Asia Pacific has offices in Sydney, Melbourne and Queensland  as well as  a network of agents across the Asia Pacific region.