Beijing- Chinese mobile music distributor Hurray! has signed an exclusive agreement with Beijing TV Media to create interactive services for the broadcaster's channels and TV programs.

 

Beijing TV is one of top five TV networks in China, operating one national channel and twelve local channels, reaching 250 million viewers.

 

QD Wang, Chairman and Chief Executive Officer of Hurray!, said, "This event is a breakthrough for us in developing new distribution channels and gaining access to TV and video content. It takes us one step closer toward our goal of becoming a leading digital entertainment content production and distribution house in China."

 

Separately, BTV is developing a mobile TV broadcasting service in partnership with GGTV Inc., a developer of mobile multimedia technology, and mobile operator China Mobile.

 

BTV is the sixth media organization in China to be awarded a mobile broadcasting license, along with Shanghai Media Group, CCTV.com, Southern Media Corp., China National Radio and China Radio International.