Hong Kong – Synovate has released its first full-year Media Atlas survey results – covering over 6,000 respondents aged 15-64. Some 98.4% of respondents had watched TV within the past week. On free-to-air, 95% had watched TVB Jade, followed by ATV Home at 79%, TVB Pearl at 76% and ATV World at 52% of respondents.
Drama and News were the top genres on TVB Pay Vision garnering 6% of respondents, while News (any channel) dominated on HK Cable with 26% followed by Movies and Sports, both watched by 22% of those surveyed. Of the pan-regional channels, Discovery Channel, National Geographic Channel and Phoenix Chinese Channel came in top, with 11% of respondents having watched within the past week.