With handsome new headquarters rising in Tai Po, four new HD channels on the way, and a recently-formed subsidiary ramping up drama production and expanding into artist management and live shows, Asia Television Limited (ATV) has its eyes firmly on the future. Chief Executive Chan Wing Kee underscores the upbeat mood at the company when he declares, “ATV will continue its success by focusing on Asia and breakthroughs in creativity. Our vision is to integrate Greater China and international elements to become one of the most valuable and influential media in the Southern China region.” “We will fully utilise the platform of the new entertainment company that we set up to continue to add new elements to our drama production, and by engaging talented artists from both Hong Kong and Mainland China and even other countries in Asia. With the new entertainment company there’s no geographical boundary. We will also incorporate technical innovations to our programme production, and we are open to explore any opportunity of crossmedia delivery. In doing all this, our ultimate aim is of course to bring the highest quality programmes to ATV’s viewers.”