February 17, 2017
By Thanussha Priyah
Madrid – Featuring Olympic stars and stories from across the globe and continuing the excitement of the Olympic Games all year round, the Olympic Channel is now available in Chinese, French, German, Italian, Brazilian Portuguese and Latin American Spanish in addition to English. The launch of the six additional languages on the Olympic Channel represents the first non-English languages to be added to the global digital platform.
Fans and users have the option to experience the current version of the Olympic Channel in one of seven languages. In addition to the multi-language user interface, viewers can continue to watch original programming with subtitles in one of 10 languages which has been an available feature since the channel launched in August 2016.
“This is a great way to reach more people around the world and to tell the great Olympic stories in a way that connects directly to them,” said IOC President Thomas Bach. “The launch of the Olympic Channel platform in multiple languages ensures that more fans around the world will be able to discover and explore stories that will help them to connect with their favourite sports and athletes in their own language.”
“Language and localisation features are a high priority for us in 2017,” said Olympic Channel General Manager Mark Parkman. “The availability of six additional languages on the global digital platform is a significant step in the Olympic Channel’s evolution as we look to create more personalised user experiences for Olympic fans around the world.”