October 31, 2016
By Thanussha Priyah
Dublin – The QYOU, the world’s leading curator of internet video for the TV Everywhere market expands its global footprint by partnering with Tata Sky, India’s pay television service. This partnership will make QYOU’s premium content available to all subscribers through the Tata Sky mobile app followed by availability in the On-Demand catalogue.
A market leader in pioneering technology and services in India, and with over 15 million connections, Tata Sky has selected The QYOU to help it expand the brand’s content offering to millennial audiences. These customers have grown up on a diet of online video, are heavy mobile users, and a ripe audience for a curated service that helps them save time during the content discovery process. The roll out of The QYOU’s content via the mobile app is the first step in what both parties hope will be an ongoing partnership of premium short-form video initiatives.