October 19, 2016
By Thanussha Priyah
Dublin – The QYOU, curator of internet video for the ‘Video Everywhere’ market, has announced a milestone partnership with China Entertainment Group to distribute curated content to China’s leading online video platforms, including YouKu, Tencent, LeTV and Weibo. The deal marks The QYOU’s launch into the Chinese market. With curation performed by experienced Chinese video producers, plus translation into Mandarin and distribution via online video platforms, China Entertainment Group is the perfect partner to localise The QYOU.
This move provides Chinese audiences with new and undiscovered global content and brings new online video trends to the region. It is aimed at a young and engaged millennial audience who increasingly access online content from their smart devices.