February 17, 2016
By Haridas K
The worldwide leader in the design, manufacture and marketing of toys and family products, and HIT Entertainment, one of the world’s leading pre-school entertainment companies and a subsidiary of Mattel, has today announced its latest CGI feature length Thomas & Friends™ special Sodor’s Legend of the Lost Treasure will debut in 5,000 cinemas across China on the 20th February 2016.
This is the first time a Mattel-owned brand has seen a theatrical release in China, and will be the first non-native children’s movie of the Chinese New Year to be released in cinemas. The exciting debut of Sodor’s Legend of the Lost Treasure, which has been specially dubbed in Mandarin, comes after two years of planning and will screen in cities countrywide including Beijing, Shanghai, Guangzhou, Zhejiang, Jiangsu, Chengdu and Shenyang. A blue carpet premiere is planned for the 18th February in Shanghai.
Peter Broegger, MD of Mattel APAC said: “This is a historic and unprecedented moment in the development of the Thomas & Friends franchise in China. The reach and scale of this theatrical release means we can engage with families and children in a whole new way by bringing Thomas to the big screen across the country.”