February 17, 2016
By Haridas K
Singapore / Thailand – Viacom International Media Networks (VIMN) today announced the launch of one of its global anchor brands PARAMOUNT CHANNEL in Asia. Building on the network’s international success in Spain, France, Russia, Romania, Hungary, Latin America and Italy (to be launched in February 2016), VIMN has secured its first distribution deal in Asia with CTH, a major pay-TV operator in Thailand. The high-definition 24-hour movie channel is set to launch first in Thailand on CTH’s traditional satellite and over-the-top (OTT) streaming service in May, giving it linear OTT and linear TV Everywhere streaming rights in Thailand. The agreement also includes a new licensing deal for MTV Thailand to be officially moved over to CTH, which was effective from 15 January 2016.
PARAMOUNT Channel is a contemporary entertainment destination where audiences of all ages can experience and celebrate years of films and exclusive behind-the-scenes content. The 24-hour network will offer Thai audiences a unique mix of blockbusters, movie hits, cult favorites and some of the most award-winning films in the history of cinema from PARAMOUNT Pictures’ monumental film library.