September 2, 2015
By Priscilla Hendriks
New York – MEASAT Satellite Systems and New York-based Fashion One Television LLC. have taken the next big step in broadcasting with the launch of the first English language Ultra HD channel in the world, Fashion One 4K, on the MEASAT-3a satellite. Fashion One 4K was launched on September 1, 2015. Distributed free-to-air through the MEASAT-3a satellite at the 91.5 degrees East video hotslot, the channel will reach over 130 million viewers across Asia-Pacific, Middle East, Australia and East Africa.
Fashion One has been upgrading its production format from HD to Ultra HD since 2014 and now owns an extensive library of Ultra HD content with 100% content rights. Fashion One 4K currently carries the latest fashion and entertainment content such as new seasons of the active lifestyle series Model Yoga, the global culinary adventures of Fashion On A Plate, and the sustainable fashion docu-series Eco Fashion. Other programming includes specials like The Ultimate Style Guide and Fashion Around the Globe, leaving something for everyone.
With four times the clarity of HD broadcasting and the highest picture and sound quality that has ever been seen on television, there is no better way to experience this world of fashion. Viewers will experience Ultra HD’s superior resolution and the sharpest details, the smoothest lines and the richest color palette to ever be broadcast on television.
“We are tremendously excited to launch Fashion One 4K, the world’s first global Ultra HD channel dedicated to fashion and entertainment. We have invested heavily in producing Ultra HD content over the last two years, and I’m delighted that we are finally able to share the channel with our viewers,” said Fashion One Television LLC.’s Chief Operations Officer, Gleb Livshits. “Together with MEASAT, our long-time partner, we are committed to leading the industry and providing our audiences with the highest quality content.”
“Fashion One is a global lifestyle and entertainment TV network, supporting a large and rapidly expanding customer base,” said Paul Brown-Kenyon, Chief Executive Officer, MEASAT. “MEASAT is delighted to partner with Fashion One again in supporting Fashion One 4K’s launch. This collaboration continues MEASAT’s track record of working with partners to pioneer the distribution of next generation video content in Asia.”
“Our flexible solutions and collaborative approach led Fashion One to select MEASAT for the launch of Fashion One 4K. We look forward to working with more channels and content providers to help jump start this exciting new video segment,” Paul added.
Fashion One 4K was launched concurrently on SES Satellite, reaching over 67 million households across North America at 103 degrees West (SES-3) and over 23 million households across South America at 47.5 degrees West (NSS-806). In Europe, the channel is broadcasted under the brand Fashion 4K, reaching over 116 million households at 19.2 degrees East.