London - The British Academy of Film and Television Arts (BAFTA) has announced that for the very first time, web-based broadcasters will be eligible to enter the British Academy Television Awards and the British Academy Television Craft Awards.BAFTA’s Chief Executive, Amanda Berry, said: “We continually strive to ensure our Awards remain relevant to the industry, as well as reflecting the trends among the viewing public. We’re in a golden era for storytelling and … [Read more...] about BAFTA opens awards to online broadcasters
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AOL and Endemol target growing female web audience
AOL Inc. and Endemol USA today announced a production agreement to co-develop and co-produce new web programming initially aimed at AOL’s growing female audience. The partnership will focus on creating premium, unscripted digital video content for women that will enhance their user experience by taking advantage of the real time, interactive and community nature of the Web. “Endemol is a premiere producer of unscripted programming and their expertise in creating unique, interactive, … [Read more...] about AOL and Endemol target growing female web audience