BBC Worldwide is introducing Top Gear Korea at the Asia Television Forum (ATF), during a launch event on 7 December. Joyce Yeung, GM & SVP for BBC Worldwide Sales & Distribution Asia, said, “We’ve had a hugely successful year launching formats in Asia, particularly in Korea where audiences have embraced Top Gear and Dancing with the Stars.” Korea’s local production of Top Gear outperformed the XTM prime time average across all major demographics. Dancing with the Stars … [Read more...] about Gearing up for ATF
Top Gear
BBC delivers more to Asia
CASBAA/Hong Kong - Jana Bennett, President Worldwide Networks and global BBC iPlayer, has shared latest plans to launch BBC branded channels in Thailand in early 2012. In her first appearance at CASBAA, Bennett will also officially unveil new channel launches in Taiwan and Indonesia. From January next year, BBC Worldwide will launch BBC Knowledge, BBC Entertainment, BBC Lifestyle and CBeebies in Thailand. While in Taiwan, BBC Worldwide Channels has concluded a deal with Chung Hwa Telecom to … [Read more...] about BBC delivers more to Asia
Geared for success
For a show that features a few hot – and not so hot – car models, three cheeky British TV presenters and a mysterious mute car afi cionado named Stig, the numbers are staggering: 350 million viewers in 190 countries, 10 million views and close to 57,000 subscribers on YouTube, plus 9.1 million fans on Facebook and in the UK, more than 80 per cent of people have watched at least part of a Top Gear episode. “It’s a dream production to be involved with,” said Adam … [Read more...] about Geared for success
Top Gear gaining traction in Asia
London – Hit motoring series Top Gear is continuing to make inroads into Asia, as BBC Worldwide announces that South Korea is the latest country to license the format. CJ E&M, South Korea’s biggest media conglomerate, will launch a brand new local version of the show on men’s lifestyle channel XTM from August this year. The 13 weekly episodes will be hosted by former professional racing driver Kim Jin-Pyo, car and bike enthusiast Kim Kap-Soo and Yeon Jung-Hoon, member of the … [Read more...] about Top Gear gaining traction in Asia
