The Asian pay-TV crossed the 50 percent penetration rate a few years ago, indicating that the transition to digital is in full swing in most of the region. Asian consumers are finally loosening the purse strings to pay a premium for entertainment that they would otherwise not find on terrestrial TV. According to the recent Digital TV Asia-Pacific Forecasts report, pay-TV penetration will rise from 59.0% of TV households in 2014 to 68.4% in 2020, adding 142 million subscriptions to take the total … [Read more...] about State of Pay