Shanghai and New York– CCTV Children’s Channel and Sesame Workshop China will collaborate on a Chinese New Year special programme. The five segments are part of CCTV’s one-hour special, Let’s Celebrate Chinese New Year. The two organizations will also launch a joint promotional campaign on social media platforms before and during the broadcasts. Production was organised by MyChinaChannel, which will also syndicate a special version of the programme on various broadcasters … [Read more...] about CCTV partners Sesame Workshop