Cannes, MIPFormats – Some 10 days after its initial announcement, Keshet International (KI), the global distribution arm of Keshet Media Group, has sold its brand new game show, Trade Up, to the Romanian commercial broadcaster, Prima TV. The channel has commissioned 15 episodes of the exciting trivia game in which families can earn the ride of their lives.  Simona Mazilescu, COO of Prima TV … [Read more...] about Prima TV acquires Trade Up