Swedish media firm Bringiton has partnered with Nokia’s N-Gage mobile gaming platform globally for youth multi-platform series Play Us which has been sold by distributor ShineReveille International to networks in nine countries including the Philippines, France, Portugal, Spain, Sweden, Norway, Denmark, Finland, and Brazil. Aiming to take gaming to a wider audience, the Play Us (www.playus.tv) format integrates TV, the Internet and mobile platforms as the multi-platform series follows a … [Read more...] about Bringiton, Nokia and ShineReveille team for Play Us
Platforms
NBCU channel launches still ‘on track’
Singapore - NBCU's SCI FI channel and Universal channel launches for Asia are all on track with announcements expected in the coming months. "It is a marathon though, not a sprint. We're here for the long term and want to make sure that we get things right at launch," says Raymund Miranda, managing director, NBC Universal Global Networks Asia Pacific. "April 1 2008 we launched SCI FI Japan, which is now in its first month of operation. The feedback we've received from both the press and viewers … [Read more...] about NBCU channel launches still ‘on track’
US$312million Olympic rights deal for Japan
Lausanne/Tokyo - The International Olympic Committee (IOC) has awarded Japan Consortium the broadcasting rights for the Vancouver 2010 and London 2012 Olympic Games. Japan Consortium, an association between NHK and NAB (The National Association of Commercial Broadcasters in Japan), has an ongoing relationship with the IOC. The total sum of the broadcast rights fee amounts to 32.5billion yen (US$312million). "We are delighted to continue our partnership with the Japan Consortium, with which we … [Read more...] about US$312million Olympic rights deal for Japan
MTV Networks Asia spearheads push for integrated strategy
Singapore/Hong Kong - MTV Networks Asia is revitalizing its creative vision and business model, content and work practices across six key markets including Singapore, Malaysia, Indonesia, Philippines, Thailand and China, for a new integrated strategy. Asia is the first region for the initiative to roll out, with the plans slated to go international to enhance content and branding across all territories. The new initiative is expected to enable MTV Asia to leverage its competitive advantages … [Read more...] about MTV Networks Asia spearheads push for integrated strategy
NHK-led Japan Consortium wins Japanese broadcast rights for 2010, 2012 Olympics
Lausanne, Switzerland – Japan Consortium, an association of pubcaster NHK and the National Association of Commercial Broadcasters in Japan (NAB) has clinched Japanese broadcast rights for the Vancouver 2010 and London 2012 Olympic Games for ¥32.5billion (US$310.8million). The Japan Consortium was selected by the International Olympic Council (IOC) for its capacity to reach the widest audience on multiple broadcast platforms including free-to-air TV, pay-TV and digital media including the … [Read more...] about NHK-led Japan Consortium wins Japanese broadcast rights for 2010, 2012 Olympics
Mobile TV proving unprofitable in Asia
Hong Kong – Profitability of mobile TV services in the region has been called into question in Media Partners Asia’s latest analysis of Asia Pacific’s mobile TV industry, as deployments in the largest mobile TV markets of Japan and Korea continue to suffer losses with business models limited by regulatory and commercial restrictions. In Japan, regulations prohibit advertisers from generating profit and restrict content developers from producing programs exclusive to mobile; in … [Read more...] about Mobile TV proving unprofitable in Asia