Singapore - Singapore is gearing up to exploit the opportunities in a rapidly transforming media landscape with initiatives that seed the development and delivery of next generation consumer applications, services and experiences. These include the start of 3D TV trial across multiple platforms and the award of funding to innovative industry projects that are expected to change the way media and entertainment are consumed in future. In addition, plans are underway to develop a prototype of the … [Read more...] about Singapore gears up for the future of media
Platforms
Australia first to broadcast 3DTV terrestrially
Sydney, Australia - Broadcast Australia has become the first to broadcast three-dimensional television (3DTV) signals terrestrially over the air. This landmark 3D broadcast service launches a two-month trial undertaken by Nine Network Australia and SBS Corporation. The service will be turned-on progressively in seven major Australian cities over the next few weeks. As the major transmission partner in some of these cities, Broadcast Australia, working with TX Australia, will deliver to … [Read more...] about Australia first to broadcast 3DTV terrestrially
Turner Broadcasting appoints Melissa Fitzgerald as Sales Director for Australia and New Zealand
SYDNEY – Turner International Australia announced the appointment of Melissa Fitzgerald as sales director, Australia and New Zealand, based in Turner’s Sydney office. Fitzgerald will oversee the development of the company’s advertising sales strategies for Turner’s core channels Cartoon Network and Boomerang along with its growing portfolio of branded, interactive platforms including www. cartoonnetwork.com.au and www. cartoonnetwork.co.nz. Working closely with existing … [Read more...] about Turner Broadcasting appoints Melissa Fitzgerald as Sales Director for Australia and New Zealand
Disney Channel Q’s up on–air advertising
After remaining advertising free since Disney Channels’ launch in Southeast Asia thirteen years ago, some saw the decision to carry ads as an admission that channels cannot survive on affiliate revenue alone in the region. Disney Channels Southeast Asia’s vice president and managing director Laura E Wendt says the general reaction has been to ask why the channel didn’t carry advertising sooner. “There was a time when it didn’t even occur to us to carry advertising. … [Read more...] about Disney Channel Q’s up on–air advertising
At long last effective TV ad measurement
TV is more complex than ever The Ministry of Information & Broadcasting in India permitted 77 private satellite TV channels in 2009 to uplink /downlink. This takes the number of channels to 512 from 50 in 1995 – a growth of over a 1,000 percent in 15 years!! Advertisers and their media buyers are starting to realize that the growing number of channels, interactive services and soon digital video records (DVRs) are posing a challenge on their ability to reach their target audience. With … [Read more...] about At long last effective TV ad measurement
Eurosportnews only international sports channel at World Expo in Shanghai
Hong Kong - Eurosport Asia-Pacific announced today that it has received approval for Eurosportnews, its 24-hour sports news channel, to be the only international sports channel available at this year’s World Expo in Shanghai. More than 190 countries and more than 50 international organisations have registered to participate and China expects to receive almost 100 foreign leaders and millions of people from across the world to come and visit the Expo 2010. 70 million visitors are expected, … [Read more...] about Eurosportnews only international sports channel at World Expo in Shanghai