Sydney-- The Australian Digital Suppliers Industry Forum (ADSIF) today launched a High Definition certification "tick" logo for televisions that have a built-in HD digital tuner and meet all Australian and industry HD standards. “We want to make it as easy as possible for people to understand what constitutes HD TV," said ADSIF chairman Ross Henderson. ""What we're trying to do is help consumers clearly identify products that are developed to relevant standards, while providing greater … [Read more...] about “Tick” for certified HD standard TVs in Australia
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Nine feels the Power of 10
Sydney- Australia's Nine Network will produce a local version of the hit US game show Power of 10 after signing a format rights deal with Sony Pictures Television International (SPTI) In the US, the show hosted by Drew Carey delivered nearly 10 million viewers in its premiere on CBS last week. Nine hasn't named the host of the Australian show, which will debut in Oz in 2008. Power of 10 is described as a high stakes, high-tech, adrenaline-filled game show that puts contestants through the … [Read more...] about Nine feels the Power of 10
i-Cable secures Internet and mobile TV rights to Beijing Olympics
Hong Kong- The International Olympic Committee (IOC) has awarded the Hong Kong internet and mobile TV rights to the Beijing Olympics to Wharf TV's i-Cable Sports Limited. i-Cable Sports Limited also acquired exclusive Hong Kong rights across all media platforms for the Olympic Games in Vancouver in 2010 and London in 2012. The free-to-air rights to the Beijing Games had already been secured by TVB and ATV through the Asian Broadcasting Union. The IOC said it had assessed i-Cable on its capacity … [Read more...] about i-Cable secures Internet and mobile TV rights to Beijing Olympics
Message to marketers: Friends are the hot new communication channel
Young people’s relationship with brands has been changed forever, according to the Circuits of Cool/Digital Playground study. Friends are now the most relevant, most engaging, most targeted channels of communication available to marketers, it says. Friends, as much as brands, have the power to confer credibility onto a product. Giving tips on how media content will be most effective online, the report says content must not try to interrupt young people’s passion for communication and … [Read more...] about Message to marketers: Friends are the hot new communication channel
Linear TV still grabs the world’s youth but UGC is ‘overblown’
Despite remarkable advances in communication technology, kids and young adults around the world still enjoy traditional past-times like listening to music, watching DVDs and going to the cinema. They still like linear TV, but appointment viewing is all but dead. They are receptive to compelling content delivered by mobile devices- as long as it’s free. And the impact of User Generated Content has been overblown. These are among the conclusions of Circuits of Cool/Digital Playground, hailed … [Read more...] about Linear TV still grabs the world’s youth but UGC is ‘overblown’
Study by MTV, Nickelodeon and Microsoft sheds light on youths’ relationship with digital technology
New York / London / Singapore / Hong Kong- The average Chinese youth has 37 online friends he/she has never met, Indian youths are likely to regard mobile phones as a status symbol, while one in three UK and US teenagers claim they can’t live without their game console. Globally, youths on the average have 94 numbers in the mobile, 78 contacts on a messenger buddy list and 86 people in a social networking community. 59% of 8 – 14 year olds prefer TV to PCs, 20% of youths aged 14 … [Read more...] about Study by MTV, Nickelodeon and Microsoft sheds light on youths’ relationship with digital technology