New York – Nielsen, a provider of information and insights into what consumers watch and buy, has announced its acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimise online advertising effectiveness. This acquisition is a continuation of Nielsen's recent advancements in cross-platform advertising measurement. Vizu will build on Nielsen's online and cross-platform advertising campaign measurement and advertising solutions by adding … [Read more...] about Nielsen bolsters ad effectiveness capabilities; acquires Vizu