New York – Nielsen has announced a pilot programme for Nielsen Digital Program Ratings, which will measure audiences for TV content viewed online. A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision have all signed on to participate in this test, which will begin in May and run through July. The initial focus of the pilot will be measurement of TV content viewed online, with additional content types and devices to be supported in future releases. The pilot program … [Read more...] about Nielsen expands digital measurement with pilot programme for new content ratings
Nielsen Online Campaign Ratings
Nielsen bolsters ad effectiveness capabilities; acquires Vizu
New York – Nielsen, a provider of information and insights into what consumers watch and buy, has announced its acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimise online advertising effectiveness. This acquisition is a continuation of Nielsen's recent advancements in cross-platform advertising measurement. Vizu will build on Nielsen's online and cross-platform advertising campaign measurement and advertising solutions by adding … [Read more...] about Nielsen bolsters ad effectiveness capabilities; acquires Vizu
